META Description Tag - Building the Perfect Page - The Basics

Article by Edward Lewis
Administrator for the SEO Consultants Directory

Building the Perfect Page is a series of topics discussing the basics of web page development. This page discusses the importance of the META Description Tag.

Continued from...

• Building the Perfect Page - The Basics - Part I
  Developing the perfect balance between user and bot.
• Building the Perfect Page - The Basics - Part II
  Developing an effective title tag element.

META Description Tag (Metadata)

The META Description Tag usually consists of 25 to 30 words or less using no more than 160 to 180 characters total (including spaces). The META description also shows up in many search engine results as a summary of your site.

Directories like Yahoo! and the ODP (Open Directory Project - dmoz.com) show the page title and description that you entered (and the editors modified) on their manual submission form.

Make sure your META Description Tag is relevant to the content on the page.

META Description Tag Example

While many feel that metadata (META Tags) are of little relevance in today's SEM environment, I like to think otherwise.

The META Description Tag was designed to be an integral part of page development and document identification.

When dealing with the section of your document, there are three pieces of metadata that I make mandatory on most pages that I develop; charset, description and keywords. I'll talk about the META Keywords Tag in another topic (don't obsess over this one, but don't ignore it either).

The META Description Tag is still an important factor in the overall equation of page development. Everything you do to that page will have an influence on something. You know, that "for every action there is a reaction" type thing.

Over the past few years, I've experimented with different strategies for the META Description Tag. I've settled on one which I feel has been of the most benefit. I will typically build the META Description utilizing content from the first one or two paragraphs on the page.

An interesting thing has occurred by formatting my META Descriptions in the above manner. Google will actually display full snippets of the META Description Tag when the proper keyword phrase or keyword sequence is queried. Yes, I've confirmed this by utilizing slight variations in the description as opposed to cutting and pasting an exact copy from the page. In many instances, the exact META Description is displayed in the SERPs (Search Engine Results Pages).

When developing your pages, utilize the areas you have available to you for describing that page to various resources. As far as I know, the META Description Tag is considered in the overall equation of page relevancy. Use it effectively and follow the suggested standards for formatting.

In addition to the above, think about those who are going to be viewing your pages from a technical standpoint (viewing source). This would include Directory Editors, Webmasters and other Internet Marketing types.

When I develop resource areas for my clients, the first thing I do is build a title and description for that resource. The first place I look is at the section of the page I'm linking to. If the web designer/developer have not made proper use of metadata, I've got to go the extra step and build a description from the visible content I see on the page which is somewhat of an inconvenience.

Another effect of utilizing the META Description Tag is from a spidering standpoint. Many of the automated programs for building directories and/or resource areas will spider the title and description. Since the user is usually presented with that information in the SERPs, a well written META Description presents visual appeal and summarizes the who, what, where, when, why, and how of it all. The 5 W's + 1 H = The Lead

By seoconsultants.com

Posted by hoangthienphuc

Web Design Tricks and Tips

There are many aspects to designing an effective site. Whether you own a company and are looking for advertise, promote, and sell your products and services, or you just simply want to create a page that will tell others more about you, you want to be sure people will notice it. That is why effective Web Design is essential to the promotion of yourself, your product, and, of course, your site.

The first thing people are likely to notice when they visit your site is its appearance. It is a good idea to make sure the content is clear so there won't be any confusion about where to find information. That will save visitors time, and can mean the difference between their continuing to browse your site, or simply finding another like it. The following are some tips that will help you effectively design site, and can help promote you as well as what you have to offer.

Loading time is probably the most crucial aspect of web design. Just because you have a great looking web site does not mean others will see it if it takes a long time to load. The design you choose should be optimized for the web, and should generally take no more than 15 seconds to load. If the load time is longer than this, people are likely to click on another site instead. While pictures and sound can definitely make it appealing, they can take a while to load, so you don't want to have too many on the front end. The same goes for each individual page on your web site. If a particular page takes too long to load, the person perusing site may decide to go elsewhere for the information.

For a good webdesigning make good plannings,Take the ideas from magzines,newspapers etc.for a good webdesining USer's also needs the Developing a theme for your web site,Text and background colors,Choosing background and foreground colors,Web page titles - The HTML TITLE tag,Web page headings and font styles,Creating seamless backgrounds,Beautiful seamless web page backgrounds
etc.Web site peprations is mainly depends on the designer's ideas oe commensense.

By daworm

Posted by hoangthienphuc

Marketing Strategies to Launch A new website

There is no point in having a new website that looks beautiful and is unknown to the internet community unless you take some active steps to promote it,oe else all your efforts will be futile and useless.If you are not sure where to begin, here are some steps that are bound to prove useful.

1. Tell Your Associates:There is no need to reach the unknown millions of people out there surfing the Internet,instead it would be wise if we contact our friends and associates.Look at your e-mail address book and get the word out, tell your business contacts, friends, relatives and tel them to tell their friends too. Channelise them in a proper way.
2. Link to Your Own Site:If you already have one website, make sure that this site is linking to your new site. A website without any incoming links to it will have a very low page ranking in the all-important Google search engine and will face an uphill battle to be seen in Google search results, especially if you are in a very competitive category.Even when your site is in the construction stage you, or even your web designer can link to the new site from another already well-established site, mentioning that the new site is under construction. If you already have several sites, then link them to your infant site. It will help the new site to be seen in competitive search engine listings even in its debut period.
3. Get a paid inclusion in one of the big search engines:It takes 4-6 weeks to get listed in Google, and other search engines are equally slow. However there are a few fairly important search engines that have inexpensive express inclusion programs. If you join these programs, then your site will be listed in 48 hours. Inktomi, which provides results for MSN and 100 other search services, has an inclusion program which costs $39 for the first URL that you submit, and subsequent ones cost $25. The value of the Inktomi submission is that they revisit your URL every 48 hours and if you make changes on the page you can see the results in the MSN listings very quickly. Thus, you can tweak your pages and see how it affects your position.
4. Add your site to the Open Web Directory and the major search engines:Quality is more important than quantity when it comes to search engine submission. Forget about the sales hype that tells you to add your URL to 300, 000 search engines. Only a few search engines and directories provide the lion’s share of Internet traffic. If your site is in good shape, no longer under construction, then go to www.dmoz.org. This is the Open Web Directory. Find the category where your site fits, and make a submission. If you are accepted here your site will appear in the many search engines and local directories that use the results from the Open Web Directory. Inclusion in this directory usually takes time but it will help you a lot. Similarly submit your site to Google, Alta Vista and All The Web, these are the remaining giants where you can submit for free.
5. Start a reciprocal links campaign – Once you have given yourself a link from your other sites or from your designer’s page, you can go out and ask other complementary sites for links.Always try exchanging links with sites that have a good page rank for it indicates that the site has good hits and is often visited.By having a trackback link chances of your site having hits is enhanced.
6. Write an article about your product or service – If you have a website the chances are that you are an expert in the field that your site is all about. Write an article about your product or service, or write an article related to the subject matter of your site. Submit the article online to various websites and e-mail lists dealing with your topic. The publication of your article in a big e-zine, or on a popular web site can get your new site off to a roaring start.
7. Promote Your Site Off-line – Now that you have a site, put the URL brochures, business cards, TV advertising, and circulars.The cafepress.com has a program enabling you to put your URL on these items and even sell them online.
8. Last but not the least be unique and be promotionally inclined initially for traffic generation.

By marketraise

Posted by hoangthienphuc

7 tips on how to write traffic attracting killer blog posts/articles

Tips to write Killer articles:

1. Good knowledge and research:


If you want to write an informative article, the first and foremost thing is good knowledge about article topic. So, select your article topic such that you can provide a fair good amount of knowledge to your readers from the article. I don’t say that you should be genius about the topic…but should have fair knowledge. This is also important as you have to answer queries raised by site visitors. You can use Google to achieve required knowledge. This is research part.

2. New content:

This is the crucial and i personally feel, the most important for any article to become killer and famous. Why?… I’ll tell you. If you have new informative content, site visitors would readily share it over various social networks and directories, making your site famous. Thus, it is new content that is important. New content implies you can add your own experiences in your articles

3. Language:

Keep your article language reader friendly. I found this as one of main secrets of many successful bloggers. Just read any article at say “Problogger” , it is the Darren’s language that makes the article so captivating. Also, avoid slangs and sensitive words in your articles. Also, test out your spelling mistakes. This matters a lot as lot of spelling mistakes brings frustration and thus leads to failure of our goal. I accept, that even i am a bit weak at this.

4. Develop your own addicting style:

If you will succeed at this, i will say your sitemeter will be bombarded by thousands of hits each day. Develop your own style of writing articles which will make your readers addict and force them to return to your site again. This will help you in building loyal readership. But, take care that this style will give joy to readers. This usually is achieved as time passes and your experience in blogging grows. I recommend you to read various articles written by Darren at Problogger. I have even achieved my style by following and researching his style.

5. Be positive and hopeful:

This thing, i found, not considered by many bloggers. While reading the articles, always focus on positive aspects. I mean, give your readers a feeling of hope and positiveness while they reading your articles. Let them feel inspired while or after reading your blog posts.

6. Add your personal experiences:

I have mentioned this in second tip as well. Mentioning your personal experience helps in removing an alien/stranger gap between reader and the writer. This helped me a lot in achieving good readers cum friends. But, while adding your experience, just remember that this personal experience will be used by your readers to evaluate your persona. So, be careful.

7. Use lists:

Using lists in your articles helps reader to easily scan your articles. This not only saves time but also makes it readable. I will not talk much about this over here as i have written an article "How to increase site traffic by lists". Just check it out.

8. Don’t include all information:

This may sound to be contradicting. Right? But, this is important to attract visitor interest in your article. Ask your visitors to share their views and tips by commenting. Now, if you have included all tips in article, there will not be any comments as visitors find their tips mentioned in article itself. Thus, their personal involvement decreases. So, leaving out simple points/tips helps in increasing comments and visitors involvement.


So, thats it. As said above, if you have your own views about killer articles, please mention it over here. I hope you find this article useful in writing a killer article.

By Alex1239

Posted by hoangthienphuc